Introduction
Hey, I know you love writing! But like all other things writing also comes with its do's and don'ts. If we know about these tactics, we can make our writing more powerful and user friendly! Here in this blog I am going to discuss in detail the do's and don'ts of writing and best practices for freelance writers.
This guide would work best for a new freelance writer to master the delicate balance of doing and not doing. And thus – leaning towards quitters, or enduring and enjoying long-term success in the competitive world of writing and content creation.
Being a freelance writer there are some rules you must follow- that is to find and hold firm to the niche you like.
##Why is NICHE specialization a MUST for freelance writers?
The niche specialization is not just a process enabling you to enhance the skills but also keeps attracting received audiences interested in the content.
On the topic of content creation, value is the best tool ever.
Ensure you are furnishing your audience with knowledge that is enriching, educational or entertaining through this.
Work towards understanding your audience and give them what is only important either your points, offer solutions or inspire them.
Your communication should be attentive to the needs of the targeted audiences and address their needs through which trust would be built to encourage engagement.
Take versatility as a door to opportunity which will make you step out of your writing formats and be able to diversify.
Use different types of media such as text, photos, video clips, infographics and audio files to have a mix of them for the attention of your audience.
Try different genres in which people are interested.
Such tactics not only contribute to a stream of various kinds of content but also widen the scope of viewing the content broadcasted across different channels.
Let's discuss a few DOS about freelance writing.
#I. Dos
A. Optimize for Search Engines (SEO):
As you have heard a lot of times about it, and you know the importance of SEO!
Take the power of search engine optimization to enhance your content's visibility.
Do keyword research to identify relevant terms and seamlessly integrate them into your content.
Strike a balance between optimizing for search engines and maintaining natural readability to ensure your content resonates with both algorithms and human readers.
B. Engagement:
Encourage you to form quality interactions with the audience through providing a proactive participation.
Be active and prompt reply to the comments, solve the problems and help to open up the discussion.
For example, if your audience asks “how can I write an SEO post?”- you can easily tell them by writing a relevant post or releasing a video.
Be concise and clear, so that they can understand your point of view, and always get deep inside about any topic you are discussing with them.
Cultivating a conversation does not only reinforce the engagement with the potential audience. But also they can come from recommendations through the friends’ network.
C. Take advantage of social media:
Take advantage of the potentials of social media channels to propagate the exposure of your contents.
Another example, create a poll and ask your viewer for their opinions.
This would help you gain valuable insights into their preferences, giving you a better understanding of what they want.
Share the articles across different channels customizing the messages to strike a chord with readership of each.
In the process, don't forget to involve yourself in community discussions and use appropriate hashtags.
##Why is social media the future of brands? What should freelance writers know about it?
Social media of the present world is the future of brands because it gives you great popularity and potential for your blog or article.
Create partnerships with fellow bloggers for the purpose of getting guest posts written, interviews, or video content made together. While collaboration can expose your work to markets.
It also contributes significant insights that can enrich your subject matter.
Enable the Community of sense over sense of competitions to create a supportive networking process between the writers.
If you are a freelance writer and have a website - why is the layout of your blog/website important?
Get your reader’s involved using higher impact blog layout.
Invest in the creation of a sterile, beautiful, and easy to navigate layout that appropriately represents your brand.
Your layout should also enhance the user experience. Add superior images, graphics, and type style to see the visitors are attracted by these visual things.
That makes them feel better and want to explore.
Let's discuss some DOS about social
#I. Dos
A. Use simple sentences
Select the readability as a primary principle of style. Use the following formatting devices, the subheadings, bullet points, and concise paragraphs.
Use simple words and phrases, form metaphors to simplify the subject matter and aid understanding and memory.
Improve the accessibility by keeping the content to be enhanced for mobile-friendly use. And be able to access reading on different devices and screen sizes.
Remember: don't use bright colors when you are designing your website. This shows some unprofessionalism.
B. Proofread Everything:
Before uploading your content on your website or submitting to your client, don't forget to proofread your work. It's an essential step for you as a freelance writer.
Now let's discuss a few DON'TS which are necessary to follow for you for your long term success in your freelance writings.
#II. The Don'ts
As the world becomes increasingly digitized, content production and networking are among the crucial areas for either companies or individuals.
Not the detailed article on one platform but the engagement on multiple platforms. Which often does not work for many and hence hampers their success.
Nevertheless, if you understand these basic "don'ts" of content creation and engagement.
You can avoid these pitfalls and lay down smooth roads that could be of help and successful content.
A. Don't copy others:
Originality is the top rock of successful content creation. If it seems that it is something to imitate other people’s content. It also lacks authenticity and moreover, unveils your dishonesty.
From audiences' point of view, they always want to have a variety of perspectives and information.
Through sweat, blood, and tears, and creating exclusive content. You set yourself apart as a thought leader in your field.
To achieve great original content start by distinguishing your unique tone and viewpoint.
B. What makes you unique?:
What exactly distinguishes you from the others in your field? What kind of skill, and expertise makes you unique than other freelance writers?
After you have found your main brand story cut out. Then try to come up with appropriate ideas that are in sync with the brand and make your customers feel involved.
Keep in mind that authenticity is pivotal—don’t forget to be real and sincere, especially when creating content.
C. Avoid sales post:
The Internet is now flooded with materials. Catchy posts, as opposed to shallow ones that are skipped or overlooked.
The way you emphasize is to be original, comprehensive, and engaging while sharing the main points.
A good writing is not just going superficially through the topic, but something that provokes emotions and provides specific actions.
A sure strategy to ensure the depth of your contents is the way through research and analysis.
Spend the necessary time and effort understanding your selected subject in great depth.
Include appropriate references from reliable authors and support your claims by using data.
In the end, the mission of your writing should be to further in a thought-provoking and engaging manner the knowledge, emotion, and thus information of the audience.
Through real value, you not only reckon more readers, but also trust and devotion among today's audience.
##Why don't you be salesy all the time? Focus on building trust first
Everybody is looking for profits and therefore is it tempting to push your products and services to your audience.
However, keep in mind that always sending sales pitches is a common reason why people don't want to buy something.
No longer just for “selling”, focus on developing the trust and authorities of your target audience.
This requires you to present yourself as a reliable source of information that will fit what your audience wants?
A trust building strategy, weaving it through freelance writing, content marketing.
Proven to be effective by developing valuable content related to the audience’s problem that promotes their interest.
With these basic yet valuable tips, you gain a reputation as an expert in your field and your audience will see you as trustworthy.
When it is about promoting the products or services in which they are involved with, be subtle and classy.
Weave the sales messages into the content such that they will not only appear natural to the creators but will be of good value to the customers.
The main point here is to keep in mind the fact that the value you add is the foundation of everything.
Only after you have your audience in their trust will the sales start as a natural consequence.
#I. Don'ts
A. Don't ignore your audience:
Acknowledge and learn from critique (Positive and Negative).
Engagement is a two-way drive and, by not responding to the audience's feedback you are, indeed, blowing the rare chance to hold their attention.
Be it positive encouragement or constructive criticism.
Just make it a norm to reply to every feedback received within a timeframe and in a manner that is respectful.
Constructive criticism presents an opportunity to appreciate your readers for the backing.
And turn the strengths of your content into a clear message.
However, a negative review serves as a hope for development and inspiration for change.
It is not helpful to take criticism personally instead take it as helpful feedback.
That will empower you to produce your audience friendly contents.
In addition to what you probably will be receiving in direct feedback.
B. Don't forget to always find the opportunities to directly interact with your followers as well as customers:
Create questions and requests to invite feedback.
In addition, you should also keep up the dialogue with your community in order to make your fans more connected with each other.
When you express concern and consideration of the feelings and input of your audience.
You create vital relationship bonds that are paramount in long-term success.
C. Don't spam social media:
Provide genuine value in your interactions.
I cannot stress enough the temptation we face with social media to make our lives a non-stop portrayal of probably fake sales.
Whereas to cut the effect of the advertisement your content that is a promotional way to create followers is collecting.
In contrast, place the emphasis on the value you’re offering in your videos and posts.
That addresses the problems and needs of your audience. Hence making it interesting to them as they will get something out of it.
There is a really efficient approach of content sharing on social media by usage of existing assets like news, articles, or posts from other sources.
It would aid you not only to display your field know-how.
And expertise but also to link with other experts and/or influencers from the industry.
On top of that, be sure to engage meaningfully with your audience by responding to comments.
Running the user generated content and being involved with the topical discussions.
Eventually, authenticity in social media engagement becomes the most valid way of reaching people.
And coming across as helpful rather than someone who just wants their attention.
Being authentic is key when interacting, remember to add value without expecting an immediate return.
Work towards fostering conversation with your audience not only to build connections but also as a way of learning from them.
D. Don't neglect mobile friendliness:
It's essential that your blog/article is well-optimized for all display devices.
In this fast moving society where everything is being done using your phone. Having your post properly optimized for mobile phones is not an option but a must.
The most important fact, that more than 70% of the internet users browse their mobile phones or tablets.
It can lead to an unpleasant user experience and to missed business opportunities. If the webpages won’t work well on mobile devices.
##What system should you achieve while building a website or blog?
This includes building your website in a way it magnifies on a browser. As long as the screen size and resolution is not the reason.
The device used can be a smartphone, a tablet or a desktop computer.
Attend fixing components essentially, such as font size, head navbar and image sizing to smooth the users journey via every device.
#I. Don'ts
A. Avoid annoying ads: Don't overload your blog/website with intrusive ads
However, as ads bring in revenue to a blogger and other content creators.
The necessity of stuffing your blog with the intrusive ads remains at the cost of a good experience for the site visitor.
On one hand, the goal is to make money, and on the other hand, the users should be happy. So to achieve this goal, take care and accidentally have no ads at all.
First would be to assess what most types of ads are displayed on your blog?
Use self-adapting forms not pop up, auto play video, and interstitial ads. Which are able to destroy the user experience and at the end create a high bounce rate.
Instead of engaging in heavy-handed ad formats like full-page ads, banner ads, or other types of intrusive ads.
Opt for more unobtrusive formats, including native ads, sponsored content, and banner ads. Whose appearance is consistent with the design of your webpage.
Beyond the consideration of the format of the ads, check out at how and when the ads will be placed?
Selling through displaying ads on every single page may sound like the best way to make the most dollars out of your website.
But it is actually a practice that annoys and eventually eliminates potential visitors.
Instead, try to find a more balanced path. Where user experience is ensured first, while income is also generated.
Focusing more on engaging your audience and less on ads.
You earn their loyalty due to the good experience that they are enjoying on your blog/website and this is the outcome due to the drive to higher levels of audience engagement.
Conclusion
In the nutshell, the digital landscape will undoubtedly cover the do and don’t rules of content creation and engagement which can be the key to success.
When you generate fresh, insightful content, interact with people on a consistent basis, and focus on delivering a satisfying user experience.
You will be able to establish an online brand that will give your audience a platform for meaningful engagement.
Try to make your writing or blog easy and user friendly for your readers.
And try to give them all possible available information about any particular topic.
It will really help you to become a successful and an expert freelance writer.
By such means, you can sort out the problematic issues that come up unexpectedly.
Hopefully, after reading this blog, now you are able to understand the dos and don'ts of writing! If you have any query then please write in a comment!
.jpeg)
.jpeg)
.jpeg)
0 Comments